Your customers decide
before they ever speak to you.

Yes, more than most people running a business have time to think about. 97% of people read reviews before choosing a local business, and 71% start that search on Google specifically. By the time someone calls or walks in, they've usually already decided based on what they read - your rating is doing sales work every day, whether or not anyone's paying attention to it.

For local search specifically, yes, directly. Google has confirmed that review count, rating, and recency all factor into where you show up in the local map results and the "local pack" - the block of businesses shown above the normal search results for anything nearby. It's not just a trust signal, it's one of the actual ranking factors. Two things worth knowing before you chase the number itself: recency matters as much as total count - a steady flow of new reviews outweighs a big pile from years ago - and a flawless 5.0 with a handful of reviews often ranks and converts worse than a strong 4.6-4.8 with plenty of them, since people (and arguably Google) find a perfect score with almost no reviews a bit suspicious. And to be precise about the word "SEO" - this is about local search visibility specifically, not your website's general search ranking, where the effect is real but more indirect, through trust and click-through rather than a direct ranking signal.

Because a good score ages. 73% of consumers only trust reviews from the last month, and somewhere between 74% and 85% think anything older than three months no longer reflects the business today. A strong rating from two years ago doesn't carry the weight it used to, and a high-rated business that's gone quiet loses trust rather than holding it. The job isn't getting the score, it's keeping it current. Every happy customer who doesn't review is one you didn't need to lose.

Change the story, and faster than you'd expect. You can't remove a bad review, but you can bury it in volume - a steady flow of fresh ones is the quickest way to move a bad average, and it also shifts what someone reads first. The businesses that stay stuck are usually the ones only getting reviewed by people annoyed enough to go and find the page. Making it easy evens that out, because the quietly satisfied majority will do it when it takes one tap.

This is the point where it matters most. With nothing on your profile there's no evidence for a new customer to go on, and no ranking signal for Google either - you're invisible in both directions. Genuine reviews from day one are how new customers learn to trust you. Worth knowing: don't chase a flawless 5.0. A perfect score off a handful of reviews often converts worse than a solid 4.6 to 4.8 with plenty behind it, because people find it suspicious.

Every order gets set up individually - your branches, your staff names, your review link - so there genuinely isn't a generic version to add to a basket. But honestly, that's not the only reason. We'd rather the first conversation be with a person than a checkout page, so we actually understand what you're trying to fix before you spend anything.

No, and we'd rather be upfront about that. Staff still need to point people to the card - what it removes is the awkward bit after: no app to download, no typing a business name into Google, just a tap. You ask, the tap does the rest.

Completely fine. The card works on its own with no ongoing cost. Insights is there if and when you want the reporting behind it, never forced.